"Take thetest, look at the profile, and let me know what you think. Were the results true to you? Do you think that this is an accurate way for companies to screen their applicants? Were any of the attributes in your profile things that would be helpful in a Marketing career?"
The test that Britney is referring to is the Myers Briggs Personality Test. In a quick synopsis, this test is designed ask you questions and to find the 4 letter combination which results in your "personality profile." I agree with a lot of what Britney said. This test is being used very frequently among businesses when hiring prospective employees. I think this is a very good tool to add on to an interview, application and possibly recommendations. I don't however, think it should be the only form of information to base your decision off of. I took the test and my results yielded 'ENFJ.' After reading the summary of what those letters stand for I saw a direct coorelation to my personality. I think this is a very unique test in that it really helps define the type of person you are. This is beneficial to employers because they will see if those are the qualities that they want in a worker, and be able to find a position that will need their strengths.
Although I see this as a good test, I do see some things that are not included in the results. For this reason, I think there should be other aspects to include when hiring somebody. This test doesn't measure things such as psychiatric history, skills that would qualify one for a position or how one works under stress. I think paired with an interview and letters of recommendation, you will get a better picture of the type of person applying for the job. What was your personality profile? Does it match what you bring to your current or previous job?
Millions across the United States watch the Superbowl for not only the football game, but to rate the commercials. From this years Superbowl, which aired on February 6 2011, you wouldn't have even guessed that the car industry had previously declined. There were commercials for many various car manufacturers: from GM to BMW. My question to you is, how effective do you think these Superbowl commercials really are for car manufacturers?
Let me lay the figures out for you. It costs anywhere between $2 and $3 million dollars just for a 30 second commercial. With the economy on the upturn, do you think people are really in the market for buying a brand new Mercedes? In my opinion, no. I saw various commercials for different cars so I'm wondering how the competition effects buyers decisions. This is an article I found that compared the effectiveness of each car commercial. http://www.carsdirect.com/automotive-news/2011-superbowl-car-commercials. They quote:
"Of course, shelling out the money to purchase the airtime is only one half of the equation. The next step is to create a compelling commercial that is able to communicate the value and feeling of the brand in a short period of time. Whether it's through humor, playfulness, nostalgia, sexiness, visual inventiveness, music, or celebrity endorsements, each brand tried to get their message across to consumers in the most efficient way possible. Whether they succeed or not is another story."
There is a very large competition between brands during the Superbowl each year, but I have come to realize that car manufacturers have the biggest! Having only 30 seconds of fame, I can imagine how hard it is to get your selling point across. One of the commercials that stood out the most to me, and I can imagine it did to others, was the Volkswagen commercial with Darth Vader. It can be seen below. I wasn't aware this was even a car commercial until halfway into it. The music made you tune in until you knew exactly what it was for. What car commercial do you think stood out the most?
