JC Penney, through catalog sales totaled $454 million in 2010, they recently cancelled their catalog distribution. They expect sales to grow at a slower rate because of their decision. Is this something JC Penney is doing to be more environmentally conscious; perhaps to appeal to more customers?
JC Penney is a very successful company. They have stores all across the United States and have a clear indication of profit within the company. I think this decision to cancel catalog distribution is a well thought out idea. I think it definitely has to do with being more environmentally conscious and wanting to save money having to create those catalogs. Nowadays, a lot of shopping is done online, which is another reason JC Penny has updated their website. I think the cancelling of the catalog, and updating of their website will have a direct effect on their profits within the company. I feel as thought, customers will spend more time searching online for products as opposed to flipping through a catalog in the mail.
Taco Bell is currently holding a discount for their signature Crunchwrap Supreme, pricing it at $0.88, from $2.39 until March 5, 2011. What is the reason behind this major promotion? Marketing experts are saying that Taco Bell customers have been claiming that their menu items contain more filler than they do beef. In response to a lawsuit filed by a woman in January, claiming her taco wasn't sufficient, the chain has been fighting to market their restaurant. The Wall Street Journal Quotes:
"Starting this week, Taco Bell will air television commercials, radio spots and other ads featuring franchisees and employees talking about the makeup of its taco filling. In one ad, an employee says, "Our seasoned beef is 88% premium ground beef and 12% signature recipe. If you want to see that signature recipe, go to tacobell.com. It's right there."
How exactly is this lawsuit going to affect the fast food chain? In my opinion, not by much. Taco Bell is popular across the United States and I don't think a few complaining customers are going to affect the sales of the company that drastically. Taco Bell is doing the right thing, however, by proving themselves to the customers. In one video on YouTube, Taco Bell President Greg Creed tells customers that only 12% of the menu item is actually made up of seasonings and flavors. They stand strong beside the ingredients in hopes to "wow" customers back to their food chain.
Do you think this lawsuit, or any other complaints about Taco Bell, will sufficiently affect their profits? Check out the story behind the beef here!
JC Penney, through catalog sales totaled $454 million in 2010, they recently cancelled their catalog distribution. They expect sales to grow at a slower rate because of their decision. Is this something JC Penney is doing to be more environmentally conscious; perhaps to appeal to more customers? 
