Tuesday, April 19, 2011

Response to Douglas Sack

"Why do you think the Flip failed? Did you own a Flip? Are you still satisfied? What could Flip have done to survive?"


I recently recieved a Flip camcorder for Christmas, as well as an iPhone 4. I never really put much thought into which one would be the best investment until after reading Doug's post. If I were to pick one or the other I would absolutely choose the iPhone 4. Not only can it take video, it also has the capability of uploading it to Facebook or YouTube. I think this is one of the reasons the Flip is no longer selling. Like Doug said, it couldn't keep up with the changes in the marketplace. I will admit that I still use my Flip, however I find my phone to be more convenient to use. Instead of carrying around two pieces of electronics, I have everything on my phone. I think that if the Flip offered more features, such as a camera as well as video and uploading capabilities to other servers it might have had a better chance of survival. 


Did you ever think of purchasing a Flip? Why do you think they went from high popularity to barely sellable?

In The Spotlight: Facebook Studio

Facebook, as most know, is a social networking site for people to connect across the world. It has grown from a primarily, college based, website to much more. Nowadays, businesses are placing their advertisements on Facebook to hopefully attract new customers. New in the World Wide Web is a platform called "Facebook Studio." Here, marketers and business people alike can facilitate the sharing of ideas on certain marketing techniques pertaining to Facebook. To me, this creation is very beneficial for producers looking for feeback on their new ideas. It gives companies an incentive for using Facebook to display their products. An article I read quotes:

"By strengthening its relationship with ad agencies and teaching them how improve their results, Facebook hopes these agencies will push their brand clients to spend more on its marketing and advertising services."


Do you think this new platform will be a success? Will more people start displaying their ad campaigns on Facebook?