JC Penney, through catalog sales totaled $454 million in 2010, they recently cancelled their catalog distribution. They expect sales to grow at a slower rate because of their decision. Is this something JC Penney is doing to be more environmentally conscious; perhaps to appeal to more customers? JC Penney is a very successful company. They have stores all across the United States and have a clear indication of profit within the company. I think this decision to cancel catalog distribution is a well thought out idea. I think it definitely has to do with being more environmentally conscious and wanting to save money having to create those catalogs. Nowadays, a lot of shopping is done online, which is another reason JC Penny has updated their website. I think the cancelling of the catalog, and updating of their website will have a direct effect on their profits within the company. I feel as thought, customers will spend more time searching online for products as opposed to flipping through a catalog in the mail.
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