I recently typed the zip code of my hometown, Windham NH, into "MyBestSegments" to see what types of variables and segments make up my town. The two that stood out the most and that I agreed with are:
"Big Fish, Small Pond"
Older, upper-class, college-educated professionals, the members of Big Fish, Small Pond are often among the leading citizens of their small-town communities. These upscale, empty-nesting couples enjoy the trappings of success, including belonging to country clubs, maintaining large investment portfolios, and spending freely on computer technology. "Country Squires" The wealthiest residents in exurban America live in Country Squires, an oasis for affluent Baby Boomers who've fled the city for the charms of small-town living. In their bucolic communities noted for their recently built homes on sprawling properties, the families of executives live in six-figure comfort. Country Squires enjoy country club sports like golf, tennis, and swimming as well as skiing, boating, and biking. I agree with these two segments because Windham is a very small and mostly residential with a fairly small population. For the people that live here, I see them being on the upscale side because Windham has the highest per capita income in New Hampshire. My family also lives on a golf course so I can relating to "belonging to a country club." Also, many of the businesses that are part of Windham are very small and can fit in with the "country" atmosphere that they describe. We recently built a Shaw's Supermarket and a Dunkin Donuts Coffee shop, but besides that, the shops and restaurants are mostly family owned or sole proprietorships. What does MyBestSegments say about your hometown? |
No comments:
Post a Comment