"Do you think that that is a more ethical way of collecting the ZIP codes? Would you volunteer that information if you were asked?"Britney discussed, in her most recent blog, how companies have begun to use zip codes to find addresses and other forms of identification to use to their benefit. I agree with her, that I don't think zip codes are as big of a deal to give, as opposed to Social Security Numbers or actual addresses. I used to work at Abercrombie a few years ago and we were told to ask if the customer would like to give their zipcode. The reason for collecting these was to see where the most customers come from. This information is sent to Corporate headquarters and used to see where the new stores should be built. From the article that Britney read, it seems as if they are taking this too far. I give my zipcode at gas pumps when I use my card but other than that I usually say no thank you when I am at a retail store. Do you think some places shouldn't be allowed to ask for your zipcode?
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