Tuesday, April 19, 2011

In The Spotlight: Facebook Studio

Facebook, as most know, is a social networking site for people to connect across the world. It has grown from a primarily, college based, website to much more. Nowadays, businesses are placing their advertisements on Facebook to hopefully attract new customers. New in the World Wide Web is a platform called "Facebook Studio." Here, marketers and business people alike can facilitate the sharing of ideas on certain marketing techniques pertaining to Facebook. To me, this creation is very beneficial for producers looking for feeback on their new ideas. It gives companies an incentive for using Facebook to display their products. An article I read quotes:

"By strengthening its relationship with ad agencies and teaching them how improve their results, Facebook hopes these agencies will push their brand clients to spend more on its marketing and advertising services."


Do you think this new platform will be a success? Will more people start displaying their ad campaigns on Facebook?

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