Groupon Advertisements: Crossing The Line? Or Creative?

Have any of you ever heard of Groupon? It is a website aimed at promoting "deal-of-the-day." You type in the closest major city to you and you can purchase a certain "deal," which leads to major savings. I recently heard of Groupon after viewing three very different commercials. These commercials were aired during the Superbowl and viewed by ALOT of people. Ever since, there has been a lot of controversy. These ads ranged from deforestation to the poverty in Tibet. The commercials made mockeries of those situations and ended by promoting a deal. I wonder if Groupon was really aiming for all of this attention in the first place. Companies only get 30 seconds of fame during the Superbowl, so they have to do what it takes to stand out. The controversy is whether this ruined the Groupon name or if it is actually helping them generate sales. In my personal opinion, people are very clearly talking about this controversy, which will lead them to the companies website. I believe they have a mission accomplished: people know about them now. Whether it is a good advertisement or a negative one, they were able to generate commotion. What do you think? After watching the three commercials below, do you think they crossed the line? Or were they creative with their mockery?