iPhone: Large and In Charge

Apple has always been top notch in electronics since they came out with the original ipod in 2007. I recently purchased an iPhone and have had nothing less than perfect service. What sets the iPhone out from  all other "Smart phones," is its innovative and convenient technology. Do you need to look up the weather? Get driving directions? Or check your email? The iPhone has it all! How exactly did the iPhone rake in all of it's sales? The answer is outlined in the marketing plan. 

The first decision that Apple needed to come up with is who do they want to buy this product? The iPhone is so diverse that it is popular to all ages and professions from business people to college students. There are "apps" that fit everyone. The next decision that they had to decide was what price should we sell it at to make a profit? The iPhone is priced right now around $350. For all that it offers, I find this to be a very reasonable price. Originally, it was only offered to AT&T customers. However, as of February 10, 2011 it will be available to Verizon as well. Next, Apple created commercials and ads to promote the phone to the public, which are shown here. A recent article I found says that

"Advertising will be appearing on a regular basis to maintain general public awareness and communicate various differentiation messages to several targeted groups" (Maxwell, Colleen). 

Apple strives to be the best, like many of its competing companies. The major way it stands out is its customer relationship management. They use research and surveys to make sure they are always meeting customer needs. From experience, I can say that Apple has always been readily available if any of its products break or aren't working. Overall, the iPhone has been a very successful product in the cellphone market and is a good example of how a marketing plan is implemented. Do you all agree or see any other part of Apple's marketing strategies that stand out?